What is it

Between 2018 and 2024 I worked on B2C and B2B campaigns for Spain, Italy, Portugal, Brazil, Argentina, Mexico and Colombia.

The work covered paid social, organic content, Google Ads, newsletters, landing pages and seasonal or product-led campaigns.

What I did

Campaign Design · Art Direction · Motion Graphics · Illustration · Photomontage · Video Editing · Social Content · Creative Adaptation

I worked closely with marketing and performance teams to develop campaign concepts and translate them into multiple formats, markets and creative variants.

How I did it

Each campaign worked within Habitissimo's visual identity while allowing enough flexibility for testing, seasonal communication, audience targeting and local adaptation.

The system combined photography, collage, illustration, geometric elements, typography and motion, with a mobile-first approach to hierarchy and readability.

Over several years this resulted in hundreds of campaigns and 134 animated social and advertising pieces, creating a production system that could scale without losing brand consistency.