habitissimo
Scaling Performance Creative Across Seven Markets
The Challenge
Habitissimo's marketing teams needed a continuous stream of creative content for very different campaigns, audiences, markets and objectives.
The challenge was to create enough flexibility for performance marketing and testing without losing brand recognition.
A Scalable Creative System
Between 2018 and 2024 I designed B2C and B2B communication for:
Spain · Italy · Portugal · Brazil · Argentina · Mexico · Colombia
Campaigns ranged from home renovation and painting to solar energy, professional acquisition, seasonal communication and generic quote-generation.
Performance & Testing
Paid campaigns often included several creative variations designed to test different messages, visual approaches or formats.
Working with marketing and performance teams meant treating visual design not only as brand communication but also as a tool that could respond to campaign objectives and learn from performance.
Motion at Scale
Motion became an increasingly important part of the system.
I produced 134 animated videos and stories, generally short and mobile-first, combining graphics, photography, editing, animation, audio and, in some cases, voice-over.
Result
Over several years, this system supported hundreds of campaigns across seven markets.
Its value was not a single visual style, but the ability to continually produce, adapt and evolve communication while remaining recognisably Habitissimo.
My Role
Campaign Design · Art Direction · Visual Systems · Illustration · Photomontage · Motion Graphics · Video Editing · Social Content · Creative Adaptation