Iberostar — SPI
Motion Graphics for International Corporate Communication
A 1'21" motion piece created to explain the SPI project clearly and visually within Iberostar, combining corporate communication, storytelling and animation.
What is it
SPI required an audiovisual format capable of transforming internal information into a concise and accessible story while remaining fully aligned with Iberostar's visual language.
The piece was initially produced in Spanish and US English and designed to support further international localisation.
What I did
Script · Storyboard · Art Direction · Graphic Design · Illustration · Motion Graphics · Editing · Audio & Video Post-production
I managed the audiovisual process from concept to final delivery, translating the brief into a narrative structure, visual language and animated piece.
How I did it
The process moved from briefing and script development to storyboard, moodboard, styleframes and animation.
Corporate colours, clean iconography, photography and graphic compositions were combined into a visual system capable of explaining the project without making the communication feel overly technical.
The final piece was approved and used by Iberostar for internal corporate communication.