Iberostar
SPI / Turning Corporate Information into Motion
The Challenge
The SPI project needed to be explained internally through a format that was concise, visual and easy to understand while remaining fully aligned with Iberostar's corporate communication.
From Brief to Narrative
I handled the audiovisual process from the initial brief through script, storyboard and visual development.
The information was structured into a 1'21" narrative, balancing clarity, pacing and enough visual variation to maintain attention.
Building the Visual Language
The piece combined corporate colour, iconography, photography, illustration and graphic compositions.
Moodboards and styleframes helped define how these elements would behave before moving into full animation.
Motion & Production
Once the visual system was established, I developed the animation, editing and audio/video post-production.
Motion was used primarily to support understanding: directing attention, introducing information progressively and creating continuity between ideas.
International Use
The piece was initially produced in Spanish and US English and structured to facilitate additional localisation.
This meant considering text lengths, timing and compositional flexibility from the beginning rather than treating translation as an afterthought.
My Role
· Storyboard
· Art Direction
· Graphic Design
· Illustration
· Motion Graphics
· Editing
· Video Post-production
· Audio Post-production
Result
The final video was approved and used internally by Iberostar as part of its corporate communication. It was also the first time the company used explanatory motion graphics to communicate its sustainability plans internally, turning strategic information into a clearer and more engaging audiovisual message