Habitissimo — Guía de obras y reformas
Evergreen Video Content for Search, Education and Lead Generation
A series of 37 explanatory videos designed to answer renovation questions, generate useful evergreen content and connect viewers with Habitissimo's quote-request ecosystem.
What is it
The project began as an internal hackathon idea and evolved into a structured audiovisual content system covering different types of renovation and home-improvement work.
Each video ran approximately 3'20"–4' and combined narration, tutorial material, graphics, motion and manually prepared SEO subtitles.
What I did
Creative Direction · Storyboard · Graphic Design · Illustration · Video Editing · Motion Graphics · Audio · YouTube Production
I was the main visual and audiovisual lead, working alongside a small team that included development, scriptwriting and SEO/marketing.
How I did it
The project extended Habitissimo's existing identity into a specific audiovisual language and connected YouTube content with blog articles, renovation guides, landing pages and quote-request journeys.
The full playlist accumulated approximately 13,300 views, while the content continued to function as an evergreen resource with relatively low ongoing production requirements.