Ajuntament de Marratxí
Institutional Communication & Campaign Design
A flexible visual system for communicating public services, culture, events and municipal initiatives across print, social media, video and public space.
What is it
Working within the Communication Department of Ajuntament de Marratxí, I developed visual communication for more than 15 municipal areas, including culture, youth, social services, environment, education, mobility and local events.
The work includes more than 90 published pieces across multiple campaigns and channels.
What I did
Art Direction · Graphic Design · Social Content · Motion · Video · Illustration · Photography · Print · Digital · Copy Adaptation
I created campaign concepts and visual assets while adapting institutional communication across posters, mupis, social posts, stories, reels, websites, screens, signage and printed materials.
How I did it
The challenge was balancing institutional clarity with enough visual personality to make very different municipal initiatives recognisable and engaging.
Projects such as FrikiFest, Sant Marçal, 8M, Estiu Jove, Motor Retro and Solitud no desitjada demonstrate how the system moved between cultural, social and informational communication while remaining practical for continuous production.
Selected social videos reached audiences ranging from several thousand views to more than 14,000 views.