Habitissimo — Rebrand & Visual System
Evolving a Digital Brand into a Scalable Visual Language
Contributing to Habitissimo's rebranding and extending the new visual system across brand, marketing, content, product and motion.
Video Presentation of the Rebrand System
What is it
Habitissimo needed a visual system capable of working consistently across many teams, audiences, formats and international markets.
I participated in the evolution and rebranding of the company, helping develop and extend the identity into a flexible everyday design system.
What I did
Brand Design · Visual Systems · Illustration · Iconography · Collage · Campaign Design · Motion Graphics
My work included visual development, graphic applications, illustration, iconography, photography and collage systems, online and offline communication and contributions to the Brand Book.
How I did it
Rather than treating the identity as a fixed set of brand assets, the objective was to create a system that could operate across marketing, product, campaigns, presentations, content and video.
I also translated the new identity into motion through an audiovisual Brand System presentation incorporating script, storyboard, graphic design, illustration, editing and audio/video post-production.
